(04 Apr 2018, 1:03 pm)Ex-conductor wrote GNE frequently use buses of one branding on another service in North Tyneside, as do Arriva. To me, that makes branding quite meaningless.
Very true. I don't see the point of branding if they can't do it properly, at least most of the time. The Coaster, Cobalt Clipper and indiGo services are usually correctly branded and the Quaylink. The corporate livery gives them flexibility, no reason to mix brands and services. Arriva usually has muddled branding I've noticed.