(28 Jun 2018, 11:47 am)omnicity4659 wrote Facepalm.

The Arriva Brand Guidelines are so easy to follow, yet the North East marketing team feel the need to edit it to the point where every application is different. 

The only things that should be on the front is the logo and "up to every 15 minutes" within the purple vinyl, with the rear having the logo and on-board features on the engine cover only.

Not to mention the awful application of the swoops and vinyls which should be there. 

Consistency is out of the window.