Hinckleybus are to integrate with the main Arriva brand.
"Hinckleybus is part of the Arriva family and we’ll slowly be adopting the main Arriva brand throughout 2018. We're going to be changing the colour of the buses, and you may have already noticed the changes to printed timetables which are turning blue!
Don't worry though, we're still your friendly local bus company offering a network of local bus services in Hinckley & Nuneaton and as well as interurban routes across parts of Leicestershire and Warwickshire.
Tickets are staying the same, with our great value saver tickets valid on all Arriva and Hinckleybus services."
RE: West Midlands Bus Operations