(03 Aug 2018, 9:25 pm)mb134 wrote Still think that the Jesmond Sapphires should have had a full rebrand when they were sent. Arriva could have done the whole thing far better if they used a bit of common sense.

That would have been the logical thing to do, but the marketing team (of whom I despise, as many may know) decided to go cheap on upgrading the 43/44/45. Not something you want to do when conveying your premium brand to another set of customers...

If I had my own way, I'd have had everything under the single Arriva brand, have consistency and standard high spec interiors on every bus and market the service for it's quality. The mish-mash of service offered, the marketing and the falling standards in fleet presentation are a recipe for disaster...