(08 Dec 2018, 11:17 am)L469 YVK wrote Yes, but bearing in mind, most will use the 308 due to it being a more known route and 'cos it does up the Motorway' in passenger speak.
I disagree. For ENCTS holders, there is absolutely no brand loyalty. For paying customers, they'll tend to go for the cheapest option. Hence why fares are more competitive in areas like North Tyneside, compared to say, Gateshead.