(05 Jul 2019, 4:17 pm)ne14ne1 wroteEveryone is entitled to their opinions and everyones tastes are different. I suspect the majority of customers don't really give two hoots what colour their bus is, what name has been given to the route, or what font the brand uses.
Some may think of GNE as being known for having a diverse range of liveries - others may see GNE as having a wide collection of mismatched brands and confused identities.
Personally I think they've got a few smart route brands, but equally several look rather amateurish & dated now or even look like they were competition entries from joe public.
I'm in favour of some standardisation now. When I see one of the latest 2019 corporate liveried buses (ie no blue front panel) I think wow, now that looks smart, clean and professional - a corporate image to be proud of - time to drop most of the route brands with the exception of just a handful of flagship routes and expresses.
The reason why branding was introduced was because it was easier to identify a bus by its colour rather than the number, making it a lot easier on main routes and cities. For example eldon square, you know that if it's a black DD you know its toonlink, green it's the angel, red it's the X1. I still think branding has a big part to play, however I think that some do need a bit of a refresh