(15 Dec 2013, 8:10 pm)Dan wrote But you're diluting the "SimpliCity" brand, as we discussed not so long ago.
20% of its PVR would see a red vehicle allocated... What's the point, when there's no reason behind it?
Should be...
I celebrate my birthday in October, not a few months after then.
Similarly, Go North East celebrate their centenary year in 2013, not 2014 or 2015.
I agree, it is possibly diluting the brand, but so does every other red bus that appears on a branded route.
However, when it comes to a hundred year anniversary relating to a business, I feel that having all of these celebrations, books, events etc and then forgetting all about it a few months down the line, seems to defeat the point of doing it all in the first place.
Granted, they aren't going to celebrate their 101'st Birthday, but to conciously erase any sign of their promotions (incurring the expense that goes with it) after spending money telling everyone how old they were...