(15 Dec 2013, 9:32 pm)andreos1 wrote According to the GNE patter at the time, it was chosen as a brand, because it was one people recognised.
No need for fancy marketing, advertising or coffee promos letting people know about the 'brand' either.
Heinz have adapted their products to suit younger tastes.
Certainly haven't had a re-brand or relaunched their beans as He Be Ns or changed the colour of the tin to a garish pink either.
In which case, why was the name changed to Go North East 15 years ago?