(15 Dec 2013, 9:32 pm)andreos1 wrote According to the GNE patter at the time, it was chosen as a brand, because it was one people recognised.
No need for fancy marketing, advertising or coffee promos letting people know about the 'brand' either.
But times change, that was OK back then, but not so now and of course if you get your own way with QCS another big rebranding exercise starts and who is going to foot that bill.....oh yes, the taxpayers of Tyne and Wear.