(15 Dec 2013, 10:30 pm)citaro5284 wrote But times change, that was OK back then, but not so now and of course if you get your own way with QCS another big rebranding exercise starts and who is going to foot that bill.....oh yes, the taxpayers of Tyne and Wear.
Who says it isn't ok now?
Have the company asked their passengers what their views are?
After all, audience and customer views must be paramount to a rebrand...
As a kid donkeys years ago, I was asked to take part in a survey about the rebrand of Campbells Meatballs when out shopping in Chester le Street with the folks one Saturday.
The company wanted to know what consumer perception was of the old versus proposed labelling.
If an 8 year old kids views are important regarding the labelling on a tin of processed meat in tomato sauce, then surely views of the passengers of a bus are too?
We're talking basic market research here...