(15 Dec 2013, 9:18 pm)andreos1 wrote How often have Campbells soup or Tag Heur changed their branding, logos etc?
www.businesszone.co.uk/topic/marketing-pr/branding-disasters-rebranding-british-airways?ref=ukbf is an interesting read.
One of the acts of celebration was to tie it in with 100 new vehicles yes.
Coincidence, marketing or anything else?
The Northern brand is an established brand, which people recognise.
It is no-ones fault but GNE's, that the name is now associated with old, unreliable, dirty vehicles.
I associate Go North East with the tatty old red & blue vehicles on the second rate routes, when the more important services were getting newer, smart, branded buses. The Northern name was reinstated only two or three years ago for the newly painted red non branded vehicles, so I link Go North East with tatty buses and Northern with a bit better ones. But Northern is the traditional name and the company would be advised to keep that on the unbranded vehicles rather than Go North East which means nowt to most people. They don't even use the name Go North East on their website but simply go.com. I reckon ordinary people identify firstly with the name Northern, secondly with their local route brand, and only last with Go North East. The south coast companies of Go Ahead keep their traditional names.