I’m quite disappointed by the new Green Arrows
livery to be honest, and more so what it means is yet to come for other routes.
Where’s the consistency?

Firstly, before the branding went on I was surprised the rear wasn’t blue if I’m honest. I now guess it’s just been a coincidence that all the new local liveries so far have had a blue rear. (2019 Corporate livery, Cobalt & Coast livery & Little Coasters livery). So when I saw the green rear my first reaction was, ‘well that’s not very Go North East!’

Secondly, didn’t they say they wanted the Go North East logo and slogan where it is on Cobalt & Coast’s so that it matched the location of Brighton & Hove’s/Go North West’s etc? However on the Green Arrows the route brand has been put there instead.

Thirdly, where did “Route” 97 come from. The 309/310s don’t include “Route” from what I remember. Not a major issue of course.

Fourthly, I’m just not personally a fan of the fonts they’ve used for the Green Arrow logo or the calling points along the sides. It’s just not as smart simple and modern as the fonts used on the Cobalt & Coast.
I’d have kept the fonts the same across all routes. Having different fonts for each route seems amateurish and we’re no doubt going to end up with some routes having ugly nursery school fonts again like the Toon Link logos.

Fifthly, did they need to clutter little arrows around the route name. They didn’t put little office blocks or waves around the Cobalt & Coast route name.

The lack of consistency is what I find disappointing. I thought they’d turned a corner and were steering away from different cheap amateurish logos and graphics for each route.

Definitely doesn’t “create desire”. ?