Today's bus companies and big and strong. GNE could easily introduce one service in Stagecoach territory, likewise Stagecoach in GNE territory (they already serve Gateshead High Street and Metrocentre) without any problems. This is not an unfair attack on Stagecoach, they are just too dominant in the West End overall, but they are not the only bus operator just the most convenient, so that's fine. I would like to see new Stagecoach routes introduced, to North Shields and further into Gateshead would be sensible as they already serve Gateshead a bit and go to Cobalt, so North Shields could be a sensible extension. I am sure they could take on Arriva in Gosforth too, and possibly run a bus to Stamfordham, which only has the 74, as they already operate along Stamfordham Road, they could easily introduce an extension to so many trips all the way along Stamfordham Road and through Stamfordham. I hope the 74 continues to exist, but it could be supplemented by an extended Stagecoach trip, improving transport links for the people of Stamfordham. I can't find anywhere when the 74 will next be reviewed by Northumberland County Council.