(23 Dec 2013, 10:46 am)CatsFast101 wrote I just don't know if free wifi can alone be something which as a passenger makes me travel with a company. Price would be the thing to me, if ones cheaper then I'm mostly likely to do that one even if the other has wifi, only issue would be if let's say one service had an allocation of an Dart daily whilst the other had Citaros... But that's me a someone interested in buses.
Admittedly price is another key factor, but I'd say that was bringing age into account as well. Younger employees - especially those who are still in education - are likely to take the cheapest option, and that will ultimately be down to other financial priorities in life over travel.
Looking at slightly older people - if, after work, you usually go out but wouldn't otherwise have time to charge your phone, would you choose the bus which you know should have power sockets or the one without? I imagine those who are slightly older will have less financial difficulties, and will be able to afford an extra quid or two per week/month to travel with greater benefits.