(16 Jan 2020, 5:59 pm)Dan wrote Not the plan at all.Not to mention the vehicles receiving 3/4 life repaint - Omnicites/Citaros. Wasnt this part of the reason for the likes of Whey Aye going corporate. No doubt expect to see a lot more citaros go onto corp this year?
Route branding is being rationalised and not used to the extent it was in years gone by, but the main effort now is to keep all brands within a "house style".
The new "house style", i.e. a two-tone livery with "road-stripes" (at a 55-degree angle - a la 55 degrees north!) separating them, was designed by Beacon Creative (not Best Impressions as suggested a few posts earlier).
The logic is that if all brands are kept within one "house style", then it is more recognisable as a Go North East bus, as it will have the signature "road-stripes" to identify it as such. X-lines and Toon Tour, being special brands, have these stripes in the opposite direction, so they're still inkeeping with the main theme, but look different enough so they stand out. The idea with X-lines was also so that it could create an "X" shape, denoting the express nature of the route.
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