(29 Jan 2020, 2:31 pm)streetdeckfan wrote Wonder if they'll keep the Northern branding, I don't think they can ever gain public confidence again unless they change it. People have too many bad experiences with them
I would argue the vast majority of the public couldn't care less what its called. Public confidence will only come back when the service is reliable.
If the service gets them from A to B on time in a semi comfortable state, they will gain confidence regardless of brand. A rebrand at this point without dramatic service improvement will just be seen as a wolf in sheeps clothing.