(30 Jan 2020, 9:56 am)WheelBus1986 wrote I would argue the vast majority of the public couldn't care less what its called. Public confidence will only come back when the service is reliable.
If the service gets them from A to B on time in a semi comfortable state, they will gain confidence regardless of brand. A rebrand at this point without dramatic service improvement will just be seen as a wolf in sheeps clothing.
I agree to some extent, but I also believe that starting fresh like they did with LNER (although in that case they obviously couldn't keep using Virgin branding!)
I obviously don't think just changing the name would instantly make it better, improvement to the service would be needed as well!
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