(14 Feb 2020, 5:56 pm)tvd wrote I was one of Arriva's best customers up till a few years ago when they cut evening buses which I needed to get home from work.  I bought a weekly ticket , £28 or thereabouts, and I contacted Arriva to tell them I'd have to make alternative travel arrangements if they made the cuts to the service.  They actually said to me that they hadn't thought that people in my situation would not make the journey in by bus earlier in the day if they couldnt get home by bus!

I suggested having a slightly shorter route, having just a couple of journeys, using smaller buses on a night...but nothing.  It was a case of if the council stop the subsidy, the buses are gone.  End of story.

So I had to make other arrangements and although I have days out on the bus now and again, Arriva have basically lost out on all those £28 weekly tickets ever since.  Other people must have been in similar situations too, but I'm a bus enthusiast who'd like to use them as much as possible:  how do they or the industry genuinely think they will attract new passengers, when they struggle to hold onto the ones they've got?