(20 Feb 2020, 1:00 pm)Dan wrote Not sure it is unfair either. Perception of marketing perhaps?
Stagecoach have done very little to promote these features and look very “no frills” compared to Go North East’s similar buses.
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There's no doubt the Stagecoach route branding is incredibly dull though I believe it was stated that this was due to the impending launch of the (insipid) new livery.
That aside, the features are advertised on the sides and rear of the buses, and on board leaflets. I guess whether one livery or brand looks better than another is always highly subjective. There was also a central Newcastle launch, which arguably did more to promote awareness in terms of passing footfall on Northumberland Street, than the X30 launch would have enjoyed at Tanfield Railway.