(23 Feb 2020, 12:23 pm)Storx wrote I don't understand your obsession with decreasing the frequency of the 306 and 308. There have been no changes anywhere in the area which would result in passengers in using other services so if the numbers are down then they have more than likely moved to driving not to mention they've been every 15 minutes since forever.

See I think this is something that is hugely overlooked when it comes to Arriva, at least the Northumbria operations. Since the huge service changes at the start of the last decade, virtually everything has remained the same in terms of routes and frequencies. 

While there have been some alterations, such as the X20 up to Alnwick, the Blyth X30, 43 to Morpeth, by and large the (main) routes are the same. 

Then with frequencies, people know that if you're wanting to get from Morpeth to Newcastle there's a bus every 15 minutes, Bedlington to Newcastle every 10, Blyth to Morpeth/Ashington every 20 etc. While passenger numbers are falling across the country, this network stability is something that they need to take advantage of. If people know where the buses go and how often they are, improving vehicle quality on more of them may be the final push to get more people out of cars.