RE: Pricing
To be honest young people will never give up cars for buses, I was doing some digging and I saw that the red kite route used to have Omnicitys, to go from Omnicitys to Streetlites is a real downgrade and people notice these things, leather and WiFi can't disguise from the fact, the bus is noticeably smaller and more uncomfortable. There seems to be a heavy drinking culture up this way so I imagine weekend tickets is the way forward or some sort of promotion for clubbers is an avenue.