(26 Jun 2020, 10:22 am)Storx wrote I'll reply to these together as it's a similar response. It's more about timing here that could cause offence, it's been a problem with a lot of companies who have blatently designed stuff for pride and then just diverted it last second to mean something else totally. Morrisons is a prime example of this, they uploaded a rainbow flag for their logo on the 1st June and suddenly 5 days later it's for key workers... strange co-incidence. No doubt next year they'll be back on the bandwagon though and it's boring. If this was released in August then it wouldn't have a problem, I don't mind the NHS using the rainbow flag etc as it's not my thing to critise that and it wasn't June, it's just the fact it was released in the middle of June. Whether this actually was originally for pride or not I'll never know though I guess but it's the above example why I've said it and there's been a few who have just forgot about it altogether, PaddyPower for example.
I genuinely didn't realise you sponsored stuff though, you should promote it more tbh - then it get's you out of the likes of companies above and you actually earn respect for supporting Pride rather than being a marketing gimmick.
Rainbow things are about as corporate you can get in the majority of cases. (this isn't aimed at GNE as it's not them). Lot's of companies think by painting something rainbow and calling it something pride related they're fully diverse etc but it's just totally a gimmick for marketing and policitical reasons and it's boring as hell. The fact some have diverted it and ignored the reason why they've done it this year just sums them up.
Exactly, like I said in my post over in the politics thread, companies aren't doing all this out of the goodness of their heart, they're doing it for publicity!
Companies aren't there to make you 'feel' included, they're there to take your money. Pure and simple. If that involves them manipulating you into thinking they care through the use of multi-colour buses then that's exactly what they'll do!
I'm in no doubt that the people at GNE care, but companies don't have a heart, they have a bank account, and all they care about is filling it up.