Arriva logo set to vanish as bus transition begins:


Arriva’s logo will be making a vanishing act come Thursday, when the British transport operator will officially end its ill-fated two-and-a-half-year journey in Malta. A spokeswoman for the Transport Ministry confirmed that Arriva Malta’s brand name would start to be phased out from January 2.

“The short timeframes do not allow for all bus liveries to be changed overnight but an effort will be made to remove the Arriva logo from tickets and other instances where it appears,” she said.

The start of the transition should be a normal day for commuters as Transport Malta will “prioritise customer service over branding”.

In a move which averted the company filing for liquidation – a messy prospect for both Arriva and the government – Transport Malta has taken over the company and a portion of its substantial debts. However, the government will not remain the owner and will eventually issue a call for expressions of interest for another private operator.

source:
http://www.timesofmalta.com/articles/vie...sMo3a-YZMs