(25 Jul 2020, 7:29 pm)Andreos1 wrote Isn't that what certain members of the forum have said for years though? (https://northeastbuses.co.uk/forum/showt...hp?tid=315)
Identity doesn't exist amongst a hotchpotch of colour schemes and brands.
It certainly seems like a few of the members there, including yourself, were hitting the nail on the head and it does now seem to be the company direction now. While I must admit I’m generally a fan of route branding, I also see the other side of the coin that the multitude of brands there used to be, sometimes for low PVR routes, was always questionable. Not to mention brands that didn’t mean much at all. Having said that, I think things like the Fab 56, however garish, have become known as such - meaning the branding has worked. I’ve seen the word on the street is that the Fab 56 will be changing its name, I just hope the new brand, which I assume will be less orange and flowers, will have the same impact.