What’s the story with the Green Arrows brand?
I guess when the Red Arrows brand came on the scene it was an express route with red buses so they named them after the red arrow planes - something the majority of people are aware of have connotations to speed and something quite cool and impressive.
But then Green Arrows popped up, followed by Blue Arrows(?) - back then GNE just seemed to want to brand everything, so they probably changed the colour on the fill tool to easily reuse an existing design & bang, another route branded. Okay, fair enough.
However now in the new era, if you will, where they’ve realised a corporate identity and house style would be beneficial and look more professional, Im curious to why they felt the need to maintain the Green Arrows brand.
I don’t use the route but can’t work out any local link to the name, (unlike when it was The Highwayman), and Whickham & Lobley Hill don’t exactly have other operators serving them that GNE needed to stand out from & compete with.
Since the enviro200MMCs arrived in the latest variation of Green Arrow livery I couldn’t help but wonder why they bothered keeping the brand in the first place, then why use an amateurish looking font, in a colour that doesn’t really contrast enough from its background to be easily read from a distance, and why the road strips didn’t stand out much either - which were the one thing that was supposed to make it easily recognisable as a GNE bus.
Just my opinion of course and everyone has their own tastes. I know many of you love the Green Arrows.
Thoughts?
Branding
Branding
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by Adrian
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30 Apr 2013, 8:03 pm
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23 May 2013, 8:05 pm
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by Andreos1
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19 Jun 2013, 5:01 pm
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by Andreos1
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23 Jun 2013, 3:29 pm
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by BJ10VUS
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23 Jun 2013, 3:48 pm
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by Andreos1
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23 Jun 2013, 4:05 pm
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by CatsFast101
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24 Jun 2013, 9:23 am
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by gtom
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24 Jun 2013, 12:32 pm
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by Andreos1
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24 Jun 2013, 4:31 pm
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by Adrian
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24 Jun 2013, 6:50 pm
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by Michael
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24 Jun 2013, 6:54 pm
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by Andreos1
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24 Jun 2013, 8:19 pm
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by Michael
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24 Jun 2013, 9:00 pm
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by Andreos1
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24 Jun 2013, 9:27 pm
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by Michael
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25 Jun 2013, 5:03 am
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by BJ10VUS
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25 Jun 2013, 8:38 am
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by Andreos1
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25 Jun 2013, 10:24 am
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by tyresmoke
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25 Jun 2013, 1:46 pm
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by CatsFast101
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01 Oct 2013, 10:39 am
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by stagecoachbusdepot
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01 Oct 2013, 1:19 pm
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by Dan
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01 Oct 2013, 4:33 pm
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by stagecoachbusdepot
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01 Oct 2013, 5:16 pm
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by Dan
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01 Oct 2013, 5:26 pm
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by stagecoachbusdepot
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01 Oct 2013, 6:57 pm
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by Dan
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01 Oct 2013, 7:02 pm
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by stagecoachbusdepot
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01 Oct 2013, 7:39 pm
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by Tom
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02 Oct 2013, 3:38 pm
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by Andreos1
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01 Oct 2013, 12:08 pm
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by CatsFast101
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01 Oct 2013, 10:00 pm
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by Dan
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02 Oct 2013, 6:56 am
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by CatsFast101
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02 Oct 2013, 2:57 pm
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by Dan
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02 Oct 2013, 3:35 pm
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by CatsFast101
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02 Oct 2013, 4:06 pm
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by Dan
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02 Oct 2013, 6:41 pm
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by Michael
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02 Oct 2013, 7:06 pm
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by CatsFast101
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02 Oct 2013, 7:43 pm
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by Michael
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02 Oct 2013, 7:46 pm
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by Dan
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02 Oct 2013, 7:46 pm
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by CatsFast101
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02 Oct 2013, 7:55 pm
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by Dan
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02 Oct 2013, 7:59 pm
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by Dan
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02 Oct 2013, 4:21 pm
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by Malarkey
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24 Oct 2013, 3:35 pm
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by Andreos1
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08 May 2014, 4:34 pm
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by busman101
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08 May 2014, 7:28 pm
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by Andreos1
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08 May 2014, 7:41 pm
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by Dan
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08 May 2014, 8:11 pm
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by Andreos1
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08 May 2014, 8:40 pm
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by BJ10VUS
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08 May 2014, 8:52 pm
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by Andreos1
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08 May 2014, 9:51 pm
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by busman101
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09 May 2014, 5:20 pm
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by Andreos1
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09 May 2014, 5:38 pm
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by busman101
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09 May 2014, 8:49 pm
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by Andreos1
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09 May 2014, 8:53 pm
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by Andreos1
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19 Jun 2014, 7:17 am
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by Andreos1
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03 Mar 2015, 12:07 pm
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by Andreos1
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01 Jun 2015, 6:58 pm
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by tyresmoke
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01 Jun 2015, 7:59 pm
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by Andreos1
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01 Jun 2015, 8:53 pm
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by Andreos1
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07 Aug 2015, 2:28 pm
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by JakeSavage
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07 Aug 2015, 6:57 pm
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by BusLoverMum
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07 Aug 2015, 7:10 pm
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by Andreos1
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10 Aug 2015, 10:36 am
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by R852 PRG
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10 Aug 2015, 11:27 am
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by omnicity4659
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10 Aug 2015, 11:50 am
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by Andreos1
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04 Apr 2016, 9:06 am
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by Chris
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06 Apr 2016, 11:44 am
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by MurdnunoC
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06 Apr 2016, 12:33 pm
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by Andreos1
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18 May 2016, 8:41 am
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by Andreos1
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06 Apr 2016, 12:43 pm
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by Charles41
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06 Apr 2016, 12:45 pm
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by citaro5284
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06 Apr 2016, 4:10 pm
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by BusLoverMum
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06 Apr 2016, 7:17 pm
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by Michael
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06 Apr 2016, 7:19 pm
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by citaro5284
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06 Apr 2016, 7:33 pm
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by South Tyne Lad
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07 Apr 2016, 12:23 am
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by BusLoverMum
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07 Apr 2016, 9:31 am
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by NK53 TKT
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07 Apr 2016, 1:32 pm
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by BusLoverMum
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07 Apr 2016, 1:42 pm
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by NK53 TKT
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08 Apr 2016, 9:11 am
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by BusLoverMum
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08 Apr 2016, 9:20 am
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by NK53 TKT
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08 Apr 2016, 12:34 pm
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by BusLoverMum
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08 Apr 2016, 2:13 pm
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by Dan
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06 Apr 2016, 7:20 pm
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by BusLoverMum
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06 Apr 2016, 8:29 pm
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by MurdnunoC
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06 Apr 2016, 7:23 pm
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by Andreos1
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06 Apr 2016, 7:26 pm
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by BusLoverMum
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06 Apr 2016, 8:38 pm
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by Adrian
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18 May 2016, 4:15 pm
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by Andreos1
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19 May 2016, 7:27 am
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by BusLoverMum
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19 May 2016, 6:43 pm
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by Andreos1
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10 Mar 2018, 10:30 am
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by idiot
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08 Jan 2019, 1:59 pm
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by Michael
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08 Jan 2019, 5:22 pm
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by idiot
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08 Jan 2019, 6:43 pm
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by Adrian
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08 Jan 2019, 9:05 pm
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by idiot
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08 Jan 2019, 10:09 pm
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by RobinHood
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11 Jan 2019, 2:21 pm
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by Andreos1
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02 May 2019, 6:21 pm
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by OrangeArrow49
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12 Jan 2020, 6:22 pm
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by streetdeckfan
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12 Jan 2020, 8:48 pm
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by Andreos1
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13 Jan 2020, 10:28 am
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by Storx
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13 Jan 2020, 10:43 am
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by ne14ne1
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25 Jul 2020, 9:17 pm
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by Andreos1
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26 Jul 2020, 11:16 am
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by ne14ne1
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27 Jul 2020, 8:31 am
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by Ambassador
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27 Jul 2020, 8:44 am
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by Andreos1
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10 Oct 2020, 6:04 pm
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by Andreos1
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13 Jul 2021, 12:30 pm
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by PH - BQA
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13 Jul 2021, 12:58 pm
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by Andreos1
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13 Jul 2021, 3:00 pm
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by Ambassador
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13 Jul 2021, 3:37 pm
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by Adrian
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13 Jul 2021, 3:07 pm
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by Andreos1
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13 Jul 2021, 7:48 pm