What’s the story with the Green Arrows brand?
I guess when the Red Arrows brand came on the scene it was an express route with red buses so they named them after the red arrow planes - something the majority of people are aware of have connotations to speed and something quite cool and impressive.
But then Green Arrows popped up, followed by Blue Arrows(?) - back then GNE just seemed to want to brand everything, so they probably changed the colour on the fill tool to easily reuse an existing design & bang, another route branded. Okay, fair enough.

However now in the new era, if you will, where they’ve realised a corporate identity and house style would be beneficial and look more professional, Im curious to why they felt the need to maintain the Green Arrows brand.
I don’t use the route but can’t work out any local link to the name, (unlike when it was The Highwayman), and Whickham & Lobley Hill don’t exactly have other operators serving them that GNE needed to stand out from & compete with.

Since the enviro200MMCs arrived in the latest variation of Green Arrow livery I couldn’t help but wonder why they bothered keeping the brand in the first place, then why use an amateurish looking font, in a colour that doesn’t really contrast enough from its background to be easily read from a distance, and why the road strips didn’t stand out much either - which were the one thing that was supposed to make it easily recognisable as a GNE bus.

Just my opinion of course and everyone has their own tastes. I know many of you love the Green Arrows.

Thoughts?