(05 Aug 2020, 12:10 pm)Andreos1 wrote
It's almost as if pricing theory goes out of the vinyl covered window!
But that's the thing, sometimes a single is the only option. Not everyone is a regular punter on the X21 and not everyone needs or is able to use a bus every day.
I've shared many an example of when I've needed to buy a single and had to be peeled off the floor with shock when the driver has announced the latest increase.
That's just me. There's many other permutations and reasons why singles are the only option.
Granted the evening, 24 hour and other new tickets are an improvement on what was seen previously. I don't think it's perfect by any means.
The fact Blackpool are putting measures in to place by reducing fares and gaining some word of mouth and free press advertising in the process is only a good thing. Isn't it?
Hence why I said 'almost never'. In a few situations, it does make sense. But realistically, when is the average person making a single journey? Surely they want to get home!
Plus, I was talking more about pricing in general, at the minute, I'd say a price decrease (even if it is just an offer) is probably better marketing than an ad campaign!