(05 Aug 2020, 12:14 pm)streetdeckfan wrote Hence why I said 'almost never'. In a few situations, it does make sense. But realistically, when is the average person making a single journey? Surely they want to get home!
Plus, I was talking more about pricing in general, at the minute, I'd say a price decrease (even if it is just an offer) is probably better marketing than an ad campaign!
Nights out needing a taxi back? Shift workers finishing or starting between operating hours? One way trips to the airport or railway station? Visiting a 'friend' or friend and stopping the night? Lack of Sunday or evening services rendering a 24 hour ticket worthless?
Just a few examples off the top of my head. There will be many more.
Now if those people could find an alternative methods of transport over the bus, before covid19, then what on earth would attract them to public transport now? Cheaper tickets perhaps? Just a thought... Or a shrug of the shoulder and acceptance that numbers are going to drop?
Tesco sell their nearly out of date bread for 10p if it means some money in the till. If they sell 10 of those loaves, even better!
Far from saying operators need to sell tickets for 10p, maybe they need to look at how an ignored market can make them some money. Some money is better than no money.