(05 Aug 2020, 12:14 pm)streetdeckfan wrote Hence why I said 'almost never'. In a few situations, it does make sense. But realistically, when is the average person making a single journey? Surely they want to get home!
Plus, I was talking more about pricing in general, at the minute, I'd say a price decrease (even if it is just an offer) is probably better marketing than an ad campaign!
But those are the Customers you need to attract or you'll never grow.
Most bus users are on the bus because there is no other option. It's a captive market in that sense. What you need to do is attract the 'on the way to the Fell or Durham or a pint' types who will spend and maybe begin to use your bus regularly on a weekend to go for a pint.
No amount of bus lanes or priority traffic management will help with that. It's got to be cost effective before you even think about bragging about anything else