(05 Aug 2020, 2:12 pm)streetdeckfan wrote But the thing is, Tesco are selling the bread for 10p because if they don't they have to pay to get rid of it. It's cheaper to give it away than it is to keep it.Did the 24 hour tickets go the journey, then?
In a service industry, things like that don't exist.
The closest they could get is offering things like the evening ticket with reduced fares after 7pm, the buses are running anyway, so even at a reduced fare it's more money.
If you're buying a single ticket, chances are you're not going very far since it'd just be along one route, otherwise it'd probably be cheaper getting a day ticket if you have to change. In that case, it'll be cheaper getting the bus than a taxi.
The only thing I could really see them doing is having a group ticket that you can use throughout the day rather than evenings, as it's usually when you travel in a group that a taxi works out cheaper
But they aren't going to be buying a single, if they're going out for a pint, they'll want to get home, presumably the same day or at least before 3am, when day tickets expire.
I suppose, if they allowed day tickets to be used on nightbus services they might attract more customers
RE: Pricing