(06 Aug 2020, 11:44 am)Andreos1 wrote Or (bearing in mind tyresmokes post below), it creates a perception that the day, week or month tickets are better value than they actually are?
It still doesn't change the fact, that the market can't and will not grow, taking in to account those potential customers who can get to/from their destination quicker and cheaper using alternative means.
There's a natural limit on any bus corridor by virtue of the number of people living in that area.
You mention business management. Presumably you are aware of PESTEL/PESTLE and SWOT? Maybe it's worth you doing a pestle or basic swot analysis of the 20 route (including X20). Including fares, frequency, vehicle allocations and the times it starts to run off for the evening.
I would be interested to see your findings.
I've mentioned that several times. It seems to go straight over people's heads...
Quite frankly, I'd rather not, but I can see the point you're trying to make, I just happen to disagree that reducing the pricing would make enough of a difference to get more passengers. Although I do wonder whether GNE removing the ability to check single/return prices from the website was a conscious decision rather than it just being down to them changing platform like they made it out to be...
I don't think they're keeping single prices high to make give the impression other tickets are better value, and I don't necessarily think single tickets are /that/ expensive. Sure, they're perhaps not the best value out there, but they're not outrageous.
I personally think the main issue with the single ticket pricing is the fare stages. You can travel several miles and stay within a fare stage, and pay less than £2, or you can travel one stop, but pass over a 'border' and be charged double. I can't remember who it was, but I think travelling from Birtley to CLS was an issue for pricing?