(07 Aug 2020, 11:32 am)Storx wrote Seen a lot of discussion here about prices but why not do the best of the both worlds and have an off-peak / peak fares. Keep the current pricing say between 6am - 9am and 4pm and 6pm Mon - Fri then if you travel outside these times have some form of special ticket at £2 (or less) for any single with an off peak day ticket at £3.50 throughout the whole network.
It promotes people onto the buses when they're at their quietest when most people are likely to want the singles, going to the train station, going to the pub etc. It's the best of both worlds imo. Might promote a few people who otherwise wouldn't use the bus but most commuters will still be on their usual weekly / montly tickets since you can't use them at peak times.
It's pretty much how any other form of industry / travel works.
I think something like 50% off, rounded to the nearest 10p (to save on having to carry more change), up to £3 single (for longer routes like X9/X10, X21 etc) would work quite well.
Going from MG's latest update, it looks like they're planning things to make buses more enticing, maybe they could incorporate something like this.