(08 Sep 2020, 8:21 pm)streetdeckfan wrote I personally loathe the Tyne Valley Ten branding, it looks like a 5 year old designed it.
I really like the Little Coasters branding, although like you say it has sod all to do with the coast!
The less said about the Fab 56 the better, whoever thought that idea was good really needs their eyes sorted.
I do actually quite like Indigo, at least it stands out.
I know I've said it before, my favourite brand was The Castles Express, the name flows quite well and it is really quite relevant to the route, I will admit the livery was quite bland, but I wish they'd kept the name.
TVT always puzzled me, the "Ten" was a strong brand imo - and the colours used made it look premium, moving to TVT eradicated that somewhat. Thinking back there have been some truly awful brands over the years.
I'm an advocate of having brands where necessary, such as on flagship routes or express services, then a strong corporate livery with minimal route branding elsewhere - otherwise it just gets messy. GNE seem to be heading that way at the moment - the 2019 corporate livery is smart, then X-Lines groups together the express routes well (though I think the X9/X10 should have its own brand), and money makers like the 21 having its own brand.