(08 Sep 2020, 8:33 pm)mb134 wrote TVT always puzzled me, the "Ten" was a strong brand imo - and the colours used made it look premium, moving to TVT eradicated that somewhat. Thinking back there have been some truly awful brands over the years.
I'm an advocate of having brands where necessary, such as on flagship routes or express services, then a strong corporate livery with minimal route branding elsewhere - otherwise it just gets messy. GNE seem to be heading that way at the moment - the 2019 corporate livery is smart, then X-Lines groups together the express routes well (though I think the X9/X10 should have its own brand), and money makers like the 21 having its own brand.
Exactly, I used to love the 'TEN' branding, especially on the B9s. I remember coming out of school when they first got them and thinking 'ooh, they look fancy' as it drove past.
I like the look of X-Lines on the X9/X10 coaches, but the front looks absolutely horrendous, probably worse than the back of Stagecoach's new livery!