We've been discussing it in the electric thread and it's been interesting so I thought why not ask the question see what people think.

What's your favourite brand(s) and why?
What's your most hated brand(s) and why?
If you could change a brand what would you change?

Curious if we all think the same or all have totally different ideas. I'll start:

Favourite Brands:
Red Kite: It's straight to the point and actually brought some awareness to something beyond buses local to that area.
Drifter: Another with a link to the local area in terms of fishing and Seaham Harbor
Route 19: Really simple and it stood it's time - wouldn't be outdated now and it followed the A19 at the time.

Hated Brands:
Magic Roundabout: I don't get the point of the branding and links to anything, is there a roundabout on the route...?
Pronto - Yet again do I need to say much unless Bishop Auckland is the new italian pizza centre.
The Pulse - Bizarre brand which doesn't really mean anything and doesn't sound good neither. 

For one I'd change - Coast and Country which will probably come to a surprise to some, this route is just crying for something about coal mines ie. resurrect The Waggonway brand. It pretty much connects ex pit villages and it would be nice to have something for them whereas Coast and Country is a bit corporate and I wouldn't count Stanley / Consett as the countryside whereas Sunderland City Centre is quite far from the coast (for a public transport user at least).