(24 Sep 2020, 9:47 pm)streetdeckfan wrote I think when there's just a few routes that are electric, it makes sense from a marketing perspective to get the word out, and having dedicated branding for electrics makes sense. 

For example, by launching the X-lines brand, GNE have brought quite a lot of attention to the 'expressness' (or lack of in some cases!) of routes, much more than they could have done through other forms of marketing. I think they'd want to do the same with the electrics, especially if they are still planning on having multiple electrified routes.

But for the same reason you mentioned, I personally don't like the whole 'look at me, I'm electric' type of branding that Voltra would entail (and the fact I absolutely hate the name, it just sounds awful).

Some of GNE's best brands have been where they have a local connection, and I think it would be a waste to not take advantage of the fact the North East has some history with Electricity.

(25 Sep 2020, 5:47 pm)Michael wrote Sure I read somewhere, that they'll be more information next week about it.. along with a picture of the buses in the brand..... I want to know how they got them in to SM without any bus spotter taking photo's and leaking them online, they must of arrived in middle of the night haha