(30 Sep 2020, 10:09 pm)JP6004 wrote I understand the push to advertise its electric, however when the next 9 are acquired, will they go just as mad to promote it? Hope this style livery wont apply to all future electric vehicles....it will just become the new indigo
This is part of the reason why I think a strong corporate livery makes things like this far easier.
Essentially similar to what Arriva started doing (but failed to follow through on) in 2013. The livery the B5s and Streetlites carried was clearly an Arriva livery, but simultaneously promoted and made clear that they were eco-friendly.
Same with First and their new corporate livery - all you'd need to do is paint the rear section the promotional colour and add some simple and professional branding.
I think Transdev with their Harrogate Electrics are also professional - a striking base colour with simple, clean and modern branding.