(30 Sep 2020, 10:36 pm)JP6004 wrote I disagree, arriva, first, stagecoach attempt at branding is shockingly poor. My point was I dont get why they need to dedicate a whole brand to electric...like Stagecoach (if you can call it a brand) did to their gas buses.That was my entire point?
Yes by all means promote the hell out of it....but incorporate the electric aspect a lot more into the brand (especially compared to the electric hybrid angel and coaster) I also dont agree with diverging from the "new style" format of new livery and branding. It seems like now it's been sidelined far too easily
Having a strong corporate livery makes things like this easier, as you can incorporate variations into the livery easier and punters still know its a *insert company name here* bus. You may not like Arriva, First or Stagecoach's branding but this is the approach they're all taking now too.
I understand having a promotional brand for the first set, but there needs to be a pathway into a variant on the corporate livery down the line when electric/hydrogen vehicles become the norm (which they will, I'd imagine quite quickly).