(30 Sep 2020, 10:42 pm)mb134 wrote That was my entire point?From what I read it was that you wanted everyone to be like arriva, slap on the MAX lettering and call it a successful branding exercise.
Having a strong corporate livery makes things like this easier, as you can incorporate variations into the livery easier and punters still know its a *insert company name here* bus. You may not like Arriva, First or Stagecoach's branding but this is the approach they're all taking now too.
I understand having a promotional brand for the first set, but there needs to be a pathway into a variant on the corporate livery down the line when electric/hydrogen vehicles become the norm (which they will, I'd imagine quite quickly).
My point was I dont get why you need dedicate a livery to electric vehicles, when after a few months it will be defunct anyway. Specially when further electric vehicles are acquired. IMO the electric aspect should be focused on the rear of the vehicle and the cant rail, without sacrificing almost 2 years of creating a new visual link between corporate and branded vehicles