(22 Oct 2020, 12:13 pm)JP6004 wrote I dont get the issue of advertising that the bus goes to shields? Surely that's the point of branding, to attract customers and to highlight places it serves.

Also with high pollution in the city centre and the impending CAZ, advertising that it's a low emission euro 6 bus, shows that GNE are committed to play their part in tackling pollution in the city centre...

Going by the past few comments, people dont like the fact it advertises sections of the route or the low emissions?

It's the term our city that some people on the Gateshead side people might have issue with. Some people in Gateshead don't like being lumped into Newcastle, it's not 'our city' to them. The problems with the pollution are on the Gateshead site of the water as much as the Newcastle side as that's where the pollution station is so the LEZ isn't only there to help Newcastle it's there for Gateshead aswell which isn't part of the 'city'.

There's a reason why local media advertisements always uses our region and it's for this exact reason. There's a real barrier down the river and anything south of it doesn't like being part of Newcastle and it's all down to the fact of in the old days anything North of the river is Northumberland and anything South is County Durham.

It's nothing to do with the low emissions.