(04 Nov 2020, 10:57 pm)Dan wrote A name is a name, and most people on this forum have suggested in the past that route branding doesn’t work, so not sure what all the hype is about Quaycity?
Really don’t get the issue.
The refurbishment itself is the right thing to do regardless - a 10 year-old Versa which has never been refurbished is hardly the most attractive option to try and get people back on bus as the industry recovers from Coronavirus. A 7 year-old Versa which looks a bit less tatty inside and out, after repaint and refurbishment, stands more of a chance with a bit of targeted marketing... surely?!
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I think it's the fact that the name is, pardon my French, shite.
It sounds like a half arsed attempt at making it something different, and it just doesn't sound right when you say it out loud. I can't even imagine how bad it's going to sound coming over the NSA.
Quaycity is actually more restrictive than Quaylink as it implies it only links the quay and the city together, of which Great Park is in neither.
Plus, Quaylink is perhaps one of the best route brands GNE have in terms of describing what the route actually does, it links places to the Quay.
Sure, the Q3 was perhaps stretching the brand a little, but QuayCity is no better at all, if anything I'd say it's worse.