(05 Nov 2020, 10:43 am)streetdeckfan wrote Then why keep the Quay in the name if it's not the focus of the route? Surely it'd make more sense to brand the route something different entirely?
I think, for me the main issue (other than the fact it's just, in general, a bad name) is it's too similar to Quaylink, like I said it sounds like a half arsed attempt at making it sound different.
In homage to the fact that the route has been branded as Quaylink for 15 years?
It's one of the region's longest-serving brand identities, and whilst there's good reason for the change of name in line with how the route has adapted since its inception, Go North East would be mad to break away from the iconic yellow livery with 'Quay' name. It has ties to tourism, now links with the Toon Tour service, etc. The challenge is refreshing the livery to be more modern and eye-catching, whilst retaining enough of its former identity.