(05 Nov 2020, 10:56 am)Dan wrote In homage to the fact that the route has been branded as Quaylink for 15 years?

It's one of the region's longest-serving brand identities, and whilst there's good reason for the change of name in line with how the route has adapted since its inception, Go North East would be mad to break away from the iconic yellow livery with 'Quay' name. It has ties to tourism, now links with the Toon Tour service, etc. The challenge is refreshing the livery to be more modern and eye-catching, whilst retaining enough of its former identity.

(04 Nov 2020, 10:57 pm)Dan wrote A name is a name, and most people on this forum have suggested in the past that route branding doesn’t work, so not sure what all the hype is about Quaycity?

Really don’t get the issue.

The refurbishment itself is the right thing to do regardless - a 10 year-old Versa which has never been refurbished is hardly the most attractive option to try and get people back on bus as the industry recovers from Coronavirus. A 7 year-old Versa which looks a bit less tatty inside and out, after repaint and refurbishment, stands more of a chance with a bit of targeted marketing... surely?!


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