(10 Nov 2020, 12:40 pm)streetdeckfan wrote Totally agree, my main issue is when you look at the style, the last operator you think of is GNE, GNE's new corporate style is straight lines and angles, Voltra and Quaycity are all swoopy. Nothing alike.
If anything, it's not that far off East Yorkshire corporate livery.

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tbh Arriva's livery is Arriva / Arriva Max / Arriva Sapphire, Stagecoach's livery is Stagecoach anything else is GoNorthEast for the general public in the North East. They change the brands too much imo that they don't mean anything nowadays. Everyone knew the Saltwell livery was the bus which strangely went to Saltwell / Saltwell Park now we're calling it Voltra which means absolutely nothing to the general public and as someone said above do people 'really' care that they're electric.

The old management got critised for the brands but quite a few of the earliest brands meant something about the area - I admit that over time they went out of control and turned stupid and irrelevant even on the earlier days.

The Loop, Saltwell Park, Route 19, Cobalt Clipper, Red Kite, Quaylink, The Angel, Diamond, Durham Swift, Washington Locals, Prince Bishop, Waggonway, Crusader, Centurion and so on.

Now we've got

N/A, Voltra, Little Coasters, Coast and Cobalt, X Lines, Quaycity, The Angel, N/A, X Lines, Indigo, Prince Bishop, N/A, Crusader, Cobalt and Coast (Kinda) for those.

I've heard people use the top batch for naming routes but nowadays it's not the same as they're not good or there's batches of buses in the same brand so it doesn't really work ie you can't say get the Cobalt and Coast buses to Cobalt as most of them don't go anywhere near it in the same way you can't say get the X-Lines bus to the Metro Centre from Consett as the whole network is branded in them so you just use the numbers anyway nowadays. You might aswell just brand them all corporate imo as there's no benefit in them being branded unless your trying to hide who you are which tbf GNE don't need too.

Edit: I've just done Cobalt and Coast wrong there, shows how much that brand means...