(10 Nov 2020, 1:01 pm)Andreos1 wrote I'm starting to wonder if punters will realise that GNE are the operator and not some new fancy start up.
I do wonder if the lack of 'Go North East' on liveries, advertising and promo and focus on the actual brand is leading people to disassociate GNE as the operator of the 53/54.
If that is the case, surely it goes against everything the company are trying to achieve with pushing the organisation name, along with liveries which are similar across the fleet.
I think this is an issue that cropped up in the peak of their "let's brand everything" phase. Recently the move to a company standard with the stripes, in my view, makes clear that it's a GNE bus and it coincides well with their "Better Than Ever" campaign.
The Voltra, and Quaycity for that matter, liveries strike me as a step backwards in terms of brand identity - and in the case of Voltra especially that seems very counterproductive.
On a slightly different note, that flooring shown in MGs tweet is certainly something else...