(10 Nov 2020, 1:51 pm)mb134 wrote I think this is an issue that cropped up in the peak of their "let's brand everything" phase. Recently the move to a company standard with the stripes, in my view, makes clear that it's a GNE bus and it coincides well with their "Better Than Ever" campaign.
The Voltra, and Quaycity for that matter, liveries strike me as a step backwards in terms of brand identity - and in the case of Voltra especially that seems very counterproductive.
On a slightly different note, that flooring shown in MGs tweet is certainly something else...
It popped up prior to then when they created all of the regional sub divisions (Coastline, VFM, Wear Buses etc). They then fixed it, broke it again in the era you mention and before this and the Q3 branding, appeared to be fixing it again.
RE the 53/54. All I'm seeing is the brand. Very little about who is behind it. In some cases, nothing at all.
What is said about the operator is in tiny writing. Almost conveying that it's not important or irrelevant. Which when you're building up the brand, creating some sort of identity, fixing the decisions made previously and pushing a network of services - seems a bit contradictory.
https://twitter.com/Dan3942/status/13259...32385?s=19 just some examples.