(14 Nov 2020, 7:13 pm)omnicity4659 wrote I don't think so. I just think that this style is for routes which need a bit more recognition and status than the standardised scheme. Maybe the same will happen for the Angel?
What I've noticed is that Crusader and Venture, the two brands designed wholly by Best Impressions seem to have a unified logo style - standardising the brands even more than the previous work by Beacon. This in itself is understandably restrictive and so a new approach in branding will be needed for the above reason.
This better bloody not happen to The Angel.
Beacon's work was absolutely fantastic and it's a shame that they stopped consulting a local design agency in return for Best Impressions, who are completely overrated in my opinion.