(14 Nov 2020, 7:56 pm)MurdnunoC wrote A brand is a brand at the end of the day. Some will like it, some won't, and I'm guessing most passengers, unlike the marks, will be largely indifferent to the vinyls and paintwork focussing more on features and reliability.

I want to agree but if the branding doesn't advertise any of the features what's the point in it? Might aswell not bother in brands at all if that's the case. You can have the best product in the world if no-one knows about it then what's the point your still going to have the same passengers you used to always have after the confusion of what bus I get now since I've always got the Saltwell Park bus.

The back isn't too bad but the side from a design point of view is a right mess.

https://i2-prod.leeds-live.co.uk/news/le...ivery2.jpg - That there, I know is a Leeds City bus and I know it's electric instantly and it's bright green so it stands out.

https://www.spenergynetworks.co.uk/userf...us_bus.jpg - Another example in Glasgow, instantly I know that's an electric bus, its a First Bus and I can easily see the route branding. Heck with a few adjustments that would easily fit GoNorthEast's corporate image aswell which we've seemed to abandoned.

The Stagecoach gas livery at Sunderland being another good example.