(28 Dec 2020, 1:55 pm)omnicity4659 wrote There's already a livery for your proposed "ArrivaX". Internally, it's called Arriva Express, and it's been used in Yorkshire on their Eclipses.

I'm not too sure as to why it hasn't been rolled out further.

That just looks like Arriva though.

The Max base livery with a few tweaks would be perfect for an express livery. Losing the teal would be a start.

If Arriva were to re-launch, it needs to "stand out" and scream WOW! That's what GNE did well with XLines.

Arriva could play on the letter "X" for advertising:

X93:
eXcellent sights along the glorious North Yorkshire Coast.

X18:
eXcellent sights along the glorious Northumberland coast

X10/X11:
eXcellent frequency - every 10 minutes

X20:
eXcellent journey times - Ashington to Newcastle in 45 minutes

Others could include:
- eXcellent comfort with comfy seats and tables
- eXcellent connectivity - Free WiFi, USB and Wireless Connectivity