(04 Jan 2014, 7:19 pm)Tom wrote Aren't the Sunderland GNE fares £1.35 or something, and Stagecoach are £1.55?
I really have no idea... If it's a 20p saving rather than a poxy 5p or so, then it's obvious how much of the competition's passengers GNE are gonna snatch.
A 20p saving daily mounts up to be quite a bit!
If GNE also have a bus which has free Wi-Fi and power sockets to go alongside these great value fares, then it's quite possible more of the competition's passengers are going to try out your bus.
Like I said before, competition undoubtedly does play a minor part in the decision making of investment... Still don't think it's the ultimate decider though.