(28 Dec 2020, 4:39 pm)mb134 wrote Has it though? GNE especially seem to be moving away from it at a rate of knots, toward a more streamlined set of brands (X-Lines being the main one, then you have Voltra) - something Arriva did very well about 5 years ago...

I'd say a model similar to what GNE have now albeit refreshed would be perfect

If corney marketing was the way forward, I'm sure the recent First and Stagecoach rebrands would have leaned into it too. 

I wouldn't say full on corney marketing is the answer. Just simple, punchy and straight to the point. GNE examples include:
"As posh as your car"
"Wake up to fast journey times"

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For Express / Premium branding, something like this would perhaps work

Ashington:
- X15/X16(Jesmond)/X18 - Destinations on brand - Berwick, Alnwick, Morpeth, Newcastle
- X20 - Destinations on brand - Alnwick, Amble, Ashington, Newcastle
- X19 (if introduced) /X21/X22 - Newbiggin, Ashington, Bedlington, Newcastle

Blyth:
- X7 - Destinations on brand - Blyth, Seaton Delaval, Burradon, Quorum, Newcastle
- X9(revised)/X10/X11 - Destinations on brand - Blyth, Cramlington, Newcastle
- 308 - Destinations on brand - Blyth, Seaton Sluice, Whitley Bay, Billy Mill, Newcastle

Jesmond:
- 306 - Destinations on brand - Tynemouth, North Shields, Billy Mill, Newcastle